With an aim to provide fashion in a modern retail environment to the Indian woman, the company set up its first W store in Delhi in 2002-03. The brand grew out of contemporary Indian woman’s need for innovative ready to wear that combines fashion and functionality. In less than 2 decades, TCNS has become the leading exclusive women’s ethnic/fusion apparel company in the country. Incubating and scaling up home grown brands, we now have a portfolio of 3 segment defining brands, each having distinct positioning straddling across fashion sensibilities and value chain.
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