Description
At the 15th SME Channels Accelerator Awards 2025, Ankesh Kumar, Director & Chief of Marketing at Ingram Micro India, commends SME Channels for uniting the channel ecosystem amid market volatility. He highlights the rapid evolution of computing—from mainframe to cloud, edge, and now quantum—and urges businesses to focus on customer needs, stay curious, upskill, and adapt to continuous disruption.
Ankesh details Ingram Micro's shift from a traditional buy/store/sell distributor to a platform-based model with their proprietary digital ecosystem, Advantage Xvantage. This platform connects vendors, partners, and employees seamlessly and supports CRM, ERP integrations, enabling partners to transition from pure reselling to managed services and infrastructure solutions.
Key Highlights:
- SME Channels Awards as an ecosystem unification and recognition platform
- Computing evolution and need for curiosity, learning, and resilience
- Ingram Micro's transition to platform-based digital ecosystem: Advantage Xvantage
- Seamless integration with partner systems (CRM/ERP), cross-sell/upsell capabilities
- Empowering partners to evolve from reselling hardware to services and infrastructure
He also underscores ongoing upgrades to address emerging tech challenges, ensuring partners remain relevant and agile in a rapidly changing landscape.
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